Aether Brewing

Aether Brewing are a brewery in Brisbane, Australia.

Aether Brewing required copywriting for their cans:

Label Copy - Fuzzy Logic

The brief was to write some copy describing a range of drinks which could be used across that range, and then to add a sentence at the end describing the specific flavour of that can.

The text had to include a number of requirements and also fit into quite a limited space.

Label Copy - Ginger Beer'd

The brief was to write in the style of a children's adventure featuring a pirate called Ginger Beer'd. Space is limited on the side of a can so I thought a poem might be a more efficient method. Even so, the original poem had to be cut in half to fit but I think it works well.

Project Review

These were two fun jobs. Research involved finding out about seltzers, pirates, and I fell into a Fuzzy Logic wormhole for a while.

Check out Aether Brewing if you're in Australia.