Packaging Copywriter

With limited space and regulations, there's not much wiggle room when writing for packaging copy.

Get in contact and let me know how little space you have and the reams and reams of info that needs to be squeezed inside.

Common Ground Brewing - Label Copy

The brief for this Australian brewery was to write a humourous description and to mention the key ingredients and flavours.

I loved the characters designed for each can and thought I could write a short story for each one, mentioning how sharing a Common Ground beer with their antagonist made them forget their differences and brought them together.

In total, I completed 10 labels with 10 unique short stories.

Aether Brewing - Label Copy - Fuzzy Logic

Another Australian brewery, this time the brief was to write copy describing a range of drinks which could be used across that range, and then to add a sentence at the end describing the specific flavour of that can.

The text had to include a number of requirements and also fit into quite a limited space.

Aether Brewing - Label Copy - Ginger Beer'd

The brief was to write in the style of a children's adventure featuring a pirate called Ginger Beer'd. Space is limited on the side of a can so I thought a poem might be a more efficient method. Even so, the original poem had to be cut in half to fit but I think it works well.

Contact me today and let's talk packaging copy!